Aftermarket sales are an afterthought for many manufacturers, which is part of the reason that independent third-party suppliers have captured most of the market.
Many companies are content letting these independent suppliers take care of their customer’s needs. There are a lot of common concerns about what it will entail to have a successful part sales strategy, which hinders manufacturers and keeps them from tapping into this high-margin business segment. Not only can these parts sales help boost a company’s overall financial health, but they can even generate more profit and revenue than original equipment sales.
To stay competitive, it’s time to change how we think about the aftermarket. Here are 10 myths about aftermarket parts sales and the reasons you should rethink those misconceptions: