Sell more parts with an online digital parts catalog

4 Steps to Turn Your Parts Catalog into an Irresistible Sales & Marketing Tool

Original equipment manufacturers (OEMs) devote most of their sales and marketing resources toward selling new units and discovering untapped markets. This is logical, since the majority of their revenues generally come from new equipment sales. However, it’s a well-known fact that service and parts sales for capital equipment (that is, commercial and industrial machinery with…