Atlas Copco's fleet and service management platform with Documoto digital parts catalogs

Building an Integrated Solution for Fleet & Service Management

I recently ran across a powerful video produced by Atlas Copco, the European maker of mining and construction equipment. The video tells the story of a hypothetical fleet manager at a construction company. During the two-minute video the fleet manager, Bob, interacts with an online platform created by Atlas Copco that performs a variety of…

Content Management in the Cloud

What Comes After ECM?

In January of 2017, research firm Gartner announced that the term “enterprise content management” (ECM) is headed for an early retirement. The new market category to describe how large businesses capture, store and distribute information will now be called, at least by Gartner, “content services.” Sorry, that doesn’t mean Sharepoint is being decommissioned as of…

Your customer's web experience is increasingly viewed as a representation of a manufacturer's brand.

Manufacturers: Your Web Experience IS Your Brand

A leading customer experience consultant from the UK, Gerry McGovern, recently published an article titled, Your Digital Interface Is Your Brand. While Mr. McGovern typically focuses on more service-oriented institutions and businesses, the message is a definite reality for manufacturers. Think about how the average customer interacts with a manufacturing company. Whether that customer is…

CAD drawing product engineering

Rethinking the Relationship Between Tech Pubs and Engineering

NOTE: This article was originally published in the Center for Information-Development Management’s (CIDM) Best Practices newsletter in February 2017. The author is Richard Ackerman, Digabit’s Senior Director of Solutions Engineering. Information developers in manufacturing environments have a natural desire to use engineering output to create product manuals, parts book content, and other technical support materials.…

OEM equipment dealer excavators

Innovate to Improve OEM-Dealer Relations, Not Disrupt Them!

The OEM-Dealer Distribution Model Over 20 years ago, the Harvard Business Review published a commentary by the CEO of Caterpillar, website Donald Fites. The article is titled, “Make Your Dealers Your Partners,” and it discusses foreign competition, the importance of after-sale service, and the huge role that Caterpillar’s dealers play in maintaining Cat’s market leader…