Heavy equipment repair technician using augmented reality

The Problem with Augmented Reality

Over the last few years, augmented and virtual reality (AR and VR, respectively) have been two of the most talked-about topics in technology. While VR received a lot of consumer attention thanks to Oculus and smartphone applications, commercial and industrial firms have settled on AR as a more practical technology to increase productivity. And it’s…

Sell more parts with an online digital parts catalog

4 Steps to Turn Your Parts Catalog into an Irresistible Sales & Marketing Tool

Original equipment manufacturers (OEMs) devote most of their sales and marketing resources toward selling new units and discovering untapped markets. This is logical, since the majority of their revenues generally come from new equipment sales. However, it’s a well-known fact that service and parts sales for capital equipment (that is, commercial and industrial machinery with…

Manufacturing technology is leading to digital transformation

What We Talk About When We Talk About Digital Transformation

What’s behind the currently popular technology buzzwords, “digital transformation” and “digitization”? You’ll find these terms displayed on many technology-oriented B2B websites, from consulting firms to software vendors. Sometimes it’s hard to figure out what these companies are offering, or what tangible benefits you’re going to receive after your “transformation”! At Digabit, we want to do…

Amazon isn't good at selling replacement parts for machines

Why You Can’t Sell Spare Parts on Amazon

A Big New Player in the Online B2B Marketplace Amazon’s B2B marketplace, Amazon Business, has received a lot of media attention lately. Sales are booming on the platform, and why not? Flexible account and payment options, fast shipping, price comparisons, what’s not to like? But there’s one big market that neither Amazon nor Amazon Business…

Content Management in the Cloud

What Comes After ECM?

In January of 2017, research firm Gartner announced that the term “enterprise content management” (ECM) is headed for an early retirement. The new market category to describe how large businesses capture, store and distribute information will now be called, at least by Gartner, “content services.” Sorry, that doesn’t mean Sharepoint is being decommissioned as of…

Your customer's web experience is increasingly viewed as a representation of a manufacturer's brand.

Manufacturers: Your Web Experience IS Your Brand

A leading customer experience consultant from the UK, Gerry McGovern, recently published an article titled, Your Digital Interface Is Your Brand. While Mr. McGovern typically focuses on more service-oriented institutions and businesses, the message is a definite reality for manufacturers. Think about how the average customer interacts with a manufacturing company. Whether that customer is…

CAD drawing product engineering

Rethinking the Relationship Between Tech Pubs and Engineering

NOTE: This article was originally published in the Center for Information-Development Management’s (CIDM) Best Practices newsletter in February 2017. The author is Richard Ackerman, Digabit’s Senior Director of Solutions Engineering. Information developers in manufacturing environments have a natural desire to use engineering output to create product manuals, parts book content, and other technical support materials.…

OEM equipment dealer excavators

Innovate to Improve OEM-Dealer Relations, Not Disrupt Them!

The OEM-Dealer Distribution Model Over 20 years ago, the Harvard Business Review published a commentary by the CEO of Caterpillar, website Donald Fites. The article is titled, “Make Your Dealers Your Partners,” and it discusses foreign competition, the importance of after-sale service, and the huge role that Caterpillar’s dealers play in maintaining Cat’s market leader…

November 2016 Newsletter – News Manufacturers Can Use

Welcome to Digabit’s November 2016 digest, bringing you the hottest topics and trends in manufacturing and technology from top online sources. Check out the articles by clicking the thumbnail image or the text link below. This month’s news and insights: Interesting trivia regarding manufacturing employment, economics and other stats from the National Association of Manufacturers. Analyzing…

The 3 Deadly Sins of Online OEM Part Sales

How do manufacturers of heavy equipment and machinery typically sell parts for repairs and ongoing maintenance? Most would not be very successful running print ads like the one from the Pullford Co. at the top of this post. However, some companies still employ similar tactics to sell to online prospects. In this era of transition…

How to Avoid 3 Tempting Pitfalls of Structured Data

NOTE: This article was originally published in the Center for Information-Development Management’s (CIDM) Best Practices newsletter in October 2016. The article was contributed by Richard Ackerman, Digabit’s Senior Director of Technical Sales. The technical publishing world has increasingly gravitated toward structured data concepts and tools over the past decade. From XML to DITA to component…

The Future of Service Depends on Digital

Digabit’s CEO recently shared with the company a market research report from Cisco, The Digital Manufacturer: Resolving the Service Dilemma. The central theme of the report is that manufacturers have traditionally been focused on products as their core business, but that to maintain or achieve growth these firms must transition to place more emphasis on…

Documoto's component-based electronic parts catalog

What’s a Component Content Management System?

According to Wikipedia, “A component content management system (CCMS) is a content management system that manages content at a granular level (component) rather than at the document level. Each component represents a single topic, concept or asset (for example an image, table, product description, or procedure). “The CCMS must be able to track ‘…relationships among…

podcast-digabit-alan-sage-ecommerce-manufacturing

Podcast: The eCommerce Opportunity

In March of 2016 Alan Sage was the featured guest on top marketing consultant Bruce McDuffee’s weekly podcast show, Manufacturing Marketing Matters. As always, Bruce asks insightful questions and provides his own expert perspective. And Alan shares his predictions on the future of online and aftermarket sales for manufacturers who traditionally relied on dealer/distributor networks…

Digest of Manufacturing Technology News June 2016

June 2016 Newsletter – News Manufacturers Can Use

Welcome to Digabit’s June 2016 digest showcasing current trends in manufacturing and technology. Check out the articles by clicking the thumbnail image to the right, or the text link below. This month’s hot topics: Using data to improve efficiency, building agile processes, and leveraging offshore suppliers aren’t just for the big boys. Find out how your…

Documoto eCommerce for manufacturers

5 Ways Documoto Beats Retail for Online Sales

Digabit’s customers make heavy equipment and complex machinery, and the Documoto SaaS helps them get product information online in the form of parts catalogs and other technical support documentation. After identifying the parts they need, dealers and other end users can order parts directly from the OEM using Documoto’s integrated shopping cart. Why should manufacturing…