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PRESS RELEASE: SmartEquip and Documoto Partner to Deliver Automated Parts Catalog Integration for Suppliers

Documoto and SmartEquip Announce Partnership
4:22

PRESS RELEASE

USA, April 7, 2025 – SmartEquip, an RB Global company, is the leading provider of equipment lifecycle management solutions, and Documoto, a premier enterprise SaaS parts catalog authoring and aftermarket content distribution platform, have partnered to introduce a seamless SmartEquip-Documoto Connector. This integration eliminates manual parts catalog updates, enabling real-time synchronization between suppliers’ Documoto-managed content and the SmartEquip supplier network.

With this new solution, OEMs and suppliers, that interact over the SmartEquip Network, can now provide structured, up-to-date, and multilingual parts data to equipment owners and dealers within SmartEquip, eliminating outdated spreadsheets, PDFs, and manual catalog submissions. This partnership helps suppliers reduce errors, improve sales enablement, and ensure that accurate parts information is always available to customers.

A Game-Changer for OEMs and Suppliers

"Our partnership with Documoto is a huge benefit to both new and current [SmartEquip] supplier network customers,” said Mike Kendall, VP of Operations at SmartEquip. “The ease with which they will be able to transform and maintain their diagrams for fleets using SmartEquip will be a game-changer for our global footprint.

Documoto’s powerful catalog publishing engine allows suppliers that transact over the SmartEquip Network to easily manage and distribute structured parts catalog information, keeping their SmartEquip listings continuously in sync. The solution also supports multilingual content, enabling global fleet owners to access parts data in their preferred language.

“This partnership is about empowering OEMs and suppliers with a single source of truth for their parts catalog data,” said Christa Bemis, Documoto General Manager. “Now, suppliers can ensure accurate, real-time parts catalog information, reduce errors, and expand their aftermarket sales reach.”

Key Benefits of the SmartEquip-Documoto Connector:

  • Automated Content Synchronization– Eliminate spreadsheet-based updates and manual catalog submissions.
  • Real-Time Updates– Ensure customers always have access to the latest parts, assemblies, and service information.
  • Improved Supplier Control– Suppliers can manage and publish their parts data directly from Documoto, without API development.
  • Expanded Aftermarket Reach– OEMs can onboard faster, and sell parts more effectively, to SmartEquip’s network of over 100 rental companies, fleet owners, and dealers.
  • Multilingual Support– Enable global SmartEquip users to access parts data in over 20 different languages.

Industry Impact and Availability

This new integration is set to redefine how suppliers manage their SmartEquip parts catalogs, helping them eliminate inefficiencies while maximizing their aftermarket sales potential. 

“As our industry and technology for our partners evolve, we aim to find ways to best support our SmartEquip Network participants,” said Jeff Hunt, Vice President of Services at RB Global. “Giving suppliers the tools they need to manage their parts catalogs is a win-win for their businesses – and for our fleet customers – as we strive to provide an MVP product for parts procurement and productivity.

The SmartEquip-Documoto Connector is now available for OEMs and suppliers looking to streamline their SmartEquip catalog publishing process.

For more information, visit:

About SmartEquip

SmartEquip, an RB Global, Inc. (NYSE: RBA) (TSX: RBA) company, is the leading technology standard for equipment lifecycle management, service and procurement support for the construction industry. Fleet owners, manufacturers and equipment distributors rely on the SmartEquip Network to increase uptime and transaction accuracy while reducing total costs. SmartEquip supports over 700 original equipment manufacturer (OEM) brands and more than 90,000 users across more than 74,000 global locations. For more information about SmartEquip, visit www.smartequip.com.

About Documoto

Documoto is a leading cloud-based platform for creating, managing, and distributing interactive parts catalogs and technical content for equipment manufacturers. Built to power aftermarket growth, Documoto helps OEMs centralize parts information, streamline publishing, and deliver accurate, up-to-date content to dealers, distributors, and end users - across portals, web apps, and partner systems like SmartEquip. Trusted by 60 customers representing 180+ brands with users in 117 countries, Documoto reduces the complexity of technical content creation and distribution - improving service efficiency and driving parts sales. For more information, visit www.documoto.com.

 

Media Contact:

Val Alitovska | RB Global, Inc.

Director, Corporate Communications

valitovska@rbglobal.com

312.505.9900

Caitlin Brennan | RB Global, Inc.
Marketing Manager, Services

cbrennan@rbglobal.com
203.246.9926

Christa Bemis
General Manager | Documoto

christa.bemis@documoto.com
720.465.6717

 

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