Blog articles about manufacturing

Digitize to Win: 3 Strategies Manufacturers Can Use

It’s no secret, manufacturing is changing. Incorporating digital best practices like working from a relational database, providing real-time information to employees and customers, and improving the customer experience through online sales will determine those who can beat the odds over the next decade. What’s Changed in Manufacturing We live in a digital economy with the…

1,000 Parts to Update? No Problem!

Do you have 1,000 parts to update? No problem! Equipment operators, technicians, and dealers need accurate parts books to reference.  But managing technical documentation for heavy equipment and manufacturing machines can be difficult. Because machine parts get updated frequently, technical publishers have a hard time matching image files, bill of materials (BOMs), and other document…

Manufacturing in the New Now

It’s no secret that current events have had a significant impact on the economy. But just because manufacturing has changed, doesn’t mean your business should be placed on hold. In fact, this may be the perfect opportunity to focus your efforts by starting to evaluate processes that can improve your customer’s experience. Below are three…

Productivity Tricks to Shorten the Parts-Publishing Process

Are your parts-publishing processes creating a bottleneck? If aftermarket sales and support can’t identify a part easily, then the answer may be yes. While improving productivity on the manufacturing floor is often an OEM’s primary goal, many manufacturers are bringing that same scrutiny to their “upstairs factory,” according to Industry Week. As product lead times…

How to Avoid Structured Data Pitfalls

How to Avoid Structured Data Pitfalls

The technical publishing world has increasingly gravitated toward structured data concepts and tools over the past decade. From XML to DITA to component content management systems (CCMSs), the evolution continues thanks to savings in labor, improved accuracy, and optimized workflows afforded by structured data methodologies. While using structured data to publish technical documentation offers significant…

Driving Demand: Overcoming Content Challenges

Complex resources, like equipment parts content, often create challenges for manufacturers. Regardless if you are a manufacturer in the industrial, agricultural, construction, or mining arena, driving demand, particularly online, is essential for long-term growth. In fact, many manufacturers are beginning to recognize that an online strategy is a driving force to obtain a wide-spread audience…

Keep Your Parts Lists Up-to-Date

Having trouble keeping your parts lists up-to-date? We hear that a lot! Our team talks to equipment manufacturers on a daily basis and the one common challenge they all share is managing and maintaining their equipment parts information catalogs. Generally, manufacturers provide Illustrated Parts Catalogs for their network of dealers or customers that need to be…

8 Ways To Build Customer Loyalty

Equipment Manufacturers: 8 Ways To Build Customer Loyalty

You may have heard the saying that “80% of your sales come from 20% of your customers.” An active aftermarket program can help boost your sales as well as establish a loyal customer base. Given that third-party vendors are becoming more price competitive, many equipment manufacturers struggle to retain customers after the warranty expires. This…