Atlas Copco's fleet and service management platform with Documoto digital parts catalogs

Building an Integrated Solution for Fleet & Service Management

I recently ran across a powerful video produced by Atlas Copco, the European maker of mining and construction equipment. The video tells the story of a hypothetical fleet manager at a construction company. During the two-minute video the fleet manager, Bob, interacts with an online platform created by Atlas Copco that performs a variety of…

Digitize to Win: 3 Strategies for Manufacturers

Technology is changing the world, and it’s also changing manufacturing Incorporating digital best practices, such as working from relational databases, providing real-time information to employees and customers and improving the customer experience through online sales is what will separate the manufacturing winners from the losers over the next decade. What’s Changed in Manufacturing The internet…

Your customer's web experience is increasingly viewed as a representation of a manufacturer's brand.

Manufacturers: Your Web Experience IS Your Brand

A leading customer experience consultant from the UK, Gerry McGovern, recently published an article titled, Your Digital Interface Is Your Brand. While Mr. McGovern typically focuses on more service-oriented institutions and businesses, the message is a definite reality for manufacturers. Think about how the average customer interacts with a manufacturing company. Whether that customer is…

machine made up of spare parts

10 Myths About Winning in the Aftermarket

Aftermarket sales are an afterthought for many manufacturers, which is part of the reason that independent third-party suppliers have captured most of the market. Many companies are content letting these independent suppliers take care of their customer’s needs. There are a lot of common concerns about what it will entail to have a successful part…

Engineer working on CAD

Publishing Tools and Documoto: A Match Made in Parts Book Heaven

If you use SOLIDWORKS Composer or similar publishing tools to transform CAD data into technical documentation, you already understand the importance of providing clear and detailed illustrations in materials for customers. Which is why it’s surprising that so many manufacturers invest in tools like Composer, but then take the valuable images they produce and export…

OEM equipment dealer excavators

Innovate to Improve OEM-Dealer Relations, Not Disrupt Them!

The OEM-Dealer Distribution Model Over 20 years ago, the Harvard Business Review published a commentary by the CEO of Caterpillar, website Donald Fites. The article is titled, “Make Your Dealers Your Partners,” and it discusses foreign competition, the importance of after-sale service, and the huge role that Caterpillar’s dealers play in maintaining Cat’s market leader…