8 Ways To Build Customer Loyalty

Equipment Manufacturers: 8 Ways To Build Customer Loyalty

You may have heard the saying that “80% of your sales come from 20% of your customers.” An active aftermarket program can help boost your sales as well as establish a loyal customer base. Given that third-party vendors are becoming more price competitive, many equipment manufacturers struggle to retain customers after the warranty expires. This…

Digitize to Win: 3 Strategies for Manufacturers

Technology is changing the world, and it’s also changing manufacturing Incorporating digital best practices, such as working from relational databases, providing real-time information to employees and customers and improving the customer experience through online sales is what will separate the manufacturing winners from the losers over the next decade. What’s Changed in Manufacturing The internet…

Your customer's web experience is increasingly viewed as a representation of a manufacturer's brand.

Manufacturers: Your Web Experience IS Your Brand

A leading customer experience consultant from the UK, Gerry McGovern, recently published an article titled, Your Digital Interface Is Your Brand. While Mr. McGovern typically focuses on more service-oriented institutions and businesses, the message is a definite reality for manufacturers. Think about how the average customer interacts with a manufacturing company. Whether that customer is…

machine made up of spare parts

10 Myths About Winning in the Aftermarket

Aftermarket sales are an afterthought for many manufacturers, which is part of the reason that independent third-party suppliers have captured most of the market. Many companies are content letting these independent suppliers take care of their customer’s needs. There are a lot of common concerns about what it will entail to have a successful part…