Digitize to Win: 3 Strategies for Manufacturers

Technology is changing the world, and it’s also changing manufacturing Incorporating digital best practices, such as working from relational databases, providing real-time information to employees and customers and improving the customer experience through online sales is what will separate the manufacturing winners from the losers over the next decade. What’s Changed in Manufacturing The internet…

Your customer's web experience is increasingly viewed as a representation of a manufacturer's brand.

Manufacturers: Your Web Experience IS Your Brand

A leading customer experience consultant from the UK, Gerry McGovern, recently published an article titled, Your Digital Interface Is Your Brand. While Mr. McGovern typically focuses on more service-oriented institutions and businesses, the message is a definite reality for manufacturers. Think about how the average customer interacts with a manufacturing company. Whether that customer is…

machine made up of spare parts

10 Myths About Winning in the Aftermarket

Aftermarket sales are an afterthought for many manufacturers, which is part of the reason that independent third-party suppliers have captured most of the market. Many companies are content letting these independent suppliers take care of their customer’s needs. There are a lot of common concerns about what it will entail to have a successful part…

The Top 3 Business Trends for Manufacturers in 2017

The new year is fast approaching, which means it’s the perfect time to look ahead and start gearing up for 2017. We’re predicting that next year will continue to bring fundamental shifts to manufacturing business operations, thanks to technology. Here are the top three business trends manufacturers should address to improve profits, drive customer retention…

The Future of Service Depends on Digital

Digabit’s CEO recently shared with the company a market research report from Cisco, The Digital Manufacturer: Resolving the Service Dilemma. The central theme of the report is that manufacturers have traditionally been focused on products as their core business, but that to maintain or achieve growth these firms must transition to place more emphasis on…

podcast-digabit-alan-sage-ecommerce-manufacturing

Podcast: The eCommerce Opportunity

In March of 2016 Alan Sage was the featured guest on top marketing consultant Bruce McDuffee’s weekly podcast show, Manufacturing Marketing Matters. As always, Bruce asks insightful questions and provides his own expert perspective. And Alan shares his predictions on the future of online and aftermarket sales for manufacturers who traditionally relied on dealer/distributor networks…

Image of a drill - the secret behind customer-centric service approach

The Secret to Helping Customers with After Sales Service

In an effort to increase customer satisfaction, differentiate from the competition, and achieve higher margins, the vast majority of OEMs have integrated some level of after sales service into their business model. For the most part, these forays into the service business go no further than spare parts supply for faster dealer repairs. While spare…