Sell more parts with an online digital parts catalog

4 Steps to Turn Your Parts Catalog into an Irresistible Sales & Marketing Tool

Original equipment manufacturers (OEMs) devote most of their sales and marketing resources toward selling new units and discovering untapped markets. This is logical, since the majority of their revenues generally come from new equipment sales. However, it’s a well-known fact that service and parts sales for capital equipment (that is, commercial and industrial machinery with…

Digitize to Win: 3 Strategies for Manufacturers

Technology is changing the world, and it’s also changing manufacturing Incorporating digital best practices, such as working from relational databases, providing real-time information to employees and customers and improving the customer experience through online sales is what will separate the manufacturing winners from the losers over the next decade. What’s Changed in Manufacturing The internet…

digitize to win, improve customer support, operations and online sales

Digitize to Win: How Technology Can Give Manufacturers a Competitive Edge

The manufacturing industry is going through a revolution, and companies that don’t modernize their business practices are going to be left behind. It’s been several decades since manufacturing companies began adopting software and tools to make internal processes more efficient: CAD for engineers, desktop publishing and graphics programs for writers and designers, and accounting software…

OEM equipment dealer excavators

Innovate to Improve OEM-Dealer Relations, Not Disrupt Them!

The OEM-Dealer Distribution Model Over 20 years ago, the Harvard Business Review published a commentary by the CEO of Caterpillar, website Donald Fites. The article is titled, “Make Your Dealers Your Partners,” and it discusses foreign competition, the importance of after-sale service, and the huge role that Caterpillar’s dealers play in maintaining Cat’s market leader…