8 Ways To Build Customer Loyalty

Equipment Manufacturers: 8 Ways To Build Customer Loyalty

You may have heard the saying that “80% of your sales come from 20% of your customers.” An active aftermarket program can help boost your sales as well as establish a loyal customer base. Given that third-party vendors are becoming more price competitive, many equipment manufacturers struggle to retain customers after the warranty expires. This…

Looking Beyond Technology

Looking Beyond Technology: 3 Ways Equipment Manufacturers Stay Ahead

There’s no doubt. Technology can improve your manufacturing processes and productivity. In a fast-paced, always-on, always available – digital economy, staying ahead of the curve is essential to your success. The Lifespan of a Company According to the BBC News article, in the 1920s a companies lifespan spread out over 67 years. Today, a company’s lifespan…

OEM equipment dealer excavators

Innovate to Improve OEM-Dealer Relations, Not Disrupt Them!

The OEM-Dealer Distribution Model Over 20 years ago, the Harvard Business Review published a commentary by the CEO of Caterpillar, website Donald Fites. The article is titled, “Make Your Dealers Your Partners,” and it discusses foreign competition, the importance of after-sale service, and the huge role that Caterpillar’s dealers play in maintaining Cat’s market leader…