Looking Beyond Technology

Looking Beyond Technology: 3 Ways Equipment Manufacturers Stay Ahead

There’s no doubt. Technology can improve your manufacturing processes and productivity. In a fast-paced, always-on, always available – digital economy, staying ahead of the curve is essential to your success. The Lifespan of a Company According to the BBC News article, in the 1920s a companies lifespan spread out over 67 years. Today, a company’s lifespan…

Digitize to Win: 3 Strategies for Manufacturers

Technology is changing the world, and it’s also changing manufacturing Incorporating digital best practices, such as working from relational databases, providing real-time information to employees and customers and improving the customer experience through online sales is what will separate the manufacturing winners from the losers over the next decade. What’s Changed in Manufacturing The internet…

Your customer's web experience is increasingly viewed as a representation of a manufacturer's brand.

Manufacturers: Your Web Experience IS Your Brand

A leading customer experience consultant from the UK, Gerry McGovern, recently published an article titled, Your Digital Interface Is Your Brand. While Mr. McGovern typically focuses on more service-oriented institutions and businesses, the message is a definite reality for manufacturers. Think about how the average customer interacts with a manufacturing company. Whether that customer is…