digitize to win, improve customer support, operations and online sales

Digitize to Win: How Technology Can Give Manufacturers a Competitive Edge

The manufacturing industry is going through a revolution, and companies that don’t modernize their business practices are going to be left behind. It’s been several decades since manufacturing companies began adopting software and tools to make internal processes more efficient: CAD for engineers, desktop publishing and graphics programs for writers and designers, and accounting software…

OEM equipment dealer excavators

Innovate to Improve OEM-Dealer Relations, Not Disrupt Them!

The OEM-Dealer Distribution Model Over 20 years ago, the Harvard Business Review published a commentary by the CEO of Caterpillar, website Donald Fites. The article is titled, “Make Your Dealers Your Partners,” and it discusses foreign competition, the importance of after-sale service, and the huge role that Caterpillar’s dealers play in maintaining Cat’s market leader…

Should You Update Parts Catalog Content? Do the Math!

With over 20,000 registered users, Digabit’s Documoto platform has generated enough data for us to estimate the return on investment (ROI) for various scenarios at manufacturing companies. Here is one common dilemma: While it’s a given to create electronic parts catalogs for new and current models, some of our customers have decades’ worth of older…

The 3 Deadly Sins of Online OEM Part Sales

How do manufacturers of heavy equipment and machinery typically sell parts for repairs and ongoing maintenance? Most would not be very successful running print ads like the one from the Pullford Co. at the top of this post. However, some companies still employ similar tactics to sell to online prospects. In this era of transition…

How to Avoid 3 Tempting Pitfalls of Structured Data

NOTE: This article was originally published in the Center for Information-Development Management’s (CIDM) Best Practices newsletter in October 2016. The article was contributed by Richard Ackerman, Digabit’s Senior Director of Technical Sales. The technical publishing world has increasingly gravitated toward structured data concepts and tools over the past decade. From XML to DITA to component…

The Future of Service Depends on Digital

Digabit’s CEO recently shared with the company a market research report from Cisco, The Digital Manufacturer: Resolving the Service Dilemma. The central theme of the report is that manufacturers have traditionally been focused on products as their core business, but that to maintain or achieve growth these firms must transition to place more emphasis on…

Documoto's component-based electronic parts catalog

What’s a Component Content Management System?

According to Wikipedia, “A component content management system (CCMS) is a content management system that manages content at a granular level (component) rather than at the document level. Each component represents a single topic, concept or asset (for example an image, table, product description, or procedure). “The CCMS must be able to track ‘…relationships among…

podcast-digabit-alan-sage-ecommerce-manufacturing

Podcast: The eCommerce Opportunity

In March of 2016 Alan Sage was the featured guest on top marketing consultant Bruce McDuffee’s weekly podcast show, Manufacturing Marketing Matters. As always, Bruce asks insightful questions and provides his own expert perspective. And Alan shares his predictions on the future of online and aftermarket sales for manufacturers who traditionally relied on dealer/distributor networks…

Equipment-Owner-Perspective-Spare-Parts

An Equipment Owner’s Perspective on Spare Parts

One of Digabit’s clients is Schramm, Inc., a 115-year-old manufacturer of drilling equipment supplying the global mining, energy and water industries. Schramm builds custom rigs tailored to buyers’ specifications, which means that maintenance and repair of these unique machines requires complex coordination of the right people, with the right parts, at the right time. Complicating…

Webinar - eCommerce Trends and What's Ahead in 2016

[Webinar] eCommerce Trends and What’s Ahead in 2016

Duration: 30 minutes Presenter: Alan Sage, CEO, Digabit, Inc. Date: Wednesday, January 13, 2016 Time: 1:00pm MDT (3:00pm EDT) Online sales have caused a major disruption in the retail marketplace over the past decade. Is the same thing poised to occur for large manufacturers? Separate the hype from reality by attending Digabit’s January webinar. Alan…