The technical publishing world has increasingly gravitated toward structured data concepts and tools over the past decade. From XML to DITA to component content management systems (CCMSs), the evolution continues thanks to savings in labor, improved accuracy, and optimized workflows afforded by structured data methodologies. While using structured data to publish technical documentation offers significant…
Are You Winning or Losing? Instead of looking at data or metrics for the answer, ask your team If someone came up to you and asked, “Is your business winning or losing today?” how would you answer? More importantly, how would you come to that conclusion? Would it be looking at sales numbers? Safety ratings?…
If you use SOLIDWORKS Composer or similar publishing tools to transform CAD data into technical documentation, you already understand the importance of providing clear and detailed illustrations in materials for customers. Which is why it’s surprising that so many manufacturers invest in tools like Composer, but then take the valuable images they produce and export…
The OEM-Dealer Distribution Model Over 20 years ago, the Harvard Business Review published a commentary by the CEO of Caterpillar, website Donald Fites. The article is titled, “Make Your Dealers Your Partners,” and it discusses foreign competition, the importance of after-sale service, and the huge role that Caterpillar’s dealers play in maintaining Cat’s market leader…
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