Are You Winning or Losing? Instead of looking at data or metrics for the answer, ask your team If someone came up to you and asked, “Is your business winning or losing today?” how would you answer? More importantly, how would you come to that conclusion? Would it be looking at sales numbers? Safety ratings?…
The manufacturing industry is going through a revolution, and companies that don’t modernize their business practices are going to be left behind. It’s been several decades since manufacturing companies began adopting software and tools to make internal processes more efficient: CAD for engineers, desktop publishing and graphics programs for writers and designers, and accounting software…
If you use SOLIDWORKS Composer or similar publishing tools to transform CAD data into technical documentation, you already understand the importance of providing clear and detailed illustrations in materials for customers. Which is why it’s surprising that so many manufacturers invest in tools like Composer, but then take the valuable images they produce and export…
Come see us at SOLIDWORKS World 2017 from Feb. 5-8 at the Los Angeles Convention Center. We’ll be onsite in the Partner Pavilion providing live demonstrations of Documoto, and our team will be available to answer your questions. SOLIDWORKS World is a 3-day conference where attendees can learn about the latest technologies and select from…
The OEM-Dealer Distribution Model Over 20 years ago, the Harvard Business Review published a commentary by the CEO of Caterpillar, website Donald Fites. The article is titled, “Make Your Dealers Your Partners,” and it discusses foreign competition, the importance of after-sale service, and the huge role that Caterpillar’s dealers play in maintaining Cat’s market leader…
With over 20,000 registered users, Digabit’s Documoto platform has generated enough data for us to estimate the return on investment (ROI) for various scenarios at manufacturing companies. Here is one common dilemma: While it’s a given to create electronic parts catalogs for new and current models, some of our customers have decades’ worth of older…
How do manufacturers of heavy equipment and machinery typically sell parts for repairs and ongoing maintenance? Most would not be very successful running print ads like the one from the Pullford Co. at the top of this post. However, some companies still employ similar tactics to sell to online prospects. In this era of transition…
NOTE: This article was originally published in the Center for Information-Development Management’s (CIDM) Best Practices newsletter in October 2016. The article was contributed by Richard Ackerman, Digabit’s Senior Director of Technical Sales. The technical publishing world has increasingly gravitated toward structured data concepts and tools over the past decade. From XML to DITA to component…
Digabit’s CEO recently shared with the company a market research report from Cisco, The Digital Manufacturer: Resolving the Service Dilemma. The central theme of the report is that manufacturers have traditionally been focused on products as their core business, but that to maintain or achieve growth these firms must transition to place more emphasis on…
According to Wikipedia, “A component content management system (CCMS) is a content management system that manages content at a granular level (component) rather than at the document level. Each component represents a single topic, concept or asset (for example an image, table, product description, or procedure). “The CCMS must be able to track ‘…relationships among…
In March of 2016 Alan Sage was the featured guest on top marketing consultant Bruce McDuffee’s weekly podcast show, Manufacturing Marketing Matters. As always, Bruce asks insightful questions and provides his own expert perspective. And Alan shares his predictions on the future of online and aftermarket sales for manufacturers who traditionally relied on dealer/distributor networks…
One of Digabit’s clients is Schramm, Inc., a 115-year-old manufacturer of drilling equipment supplying the global mining, energy and water industries. Schramm builds custom rigs tailored to buyers’ specifications, which means that maintenance and repair of these unique machines requires complex coordination of the right people, with the right parts, at the right time. Complicating…
The life of a technical publisher at a manufacturing company presents some difficult challenges. Your job is to produce useful and engaging content for employees and customers. Content that puts the company’s products in the best light, and reflects the importance of customer support to your organization. And when you finally go to print, or…
Duration: 30 minutes Presenter: Alan Sage, CEO, Digabit, Inc. Date: Wednesday, January 13, 2016 Time: 1:00pm MDT (3:00pm EDT) Online sales have caused a major disruption in the retail marketplace over the past decade. Is the same thing poised to occur for large manufacturers? Separate the hype from reality by attending Digabit’s January webinar. Alan…
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