Sell more parts with an online digital parts catalog

4 Steps to Turn Your Parts Catalog into an Irresistible Sales & Marketing Tool

Original equipment manufacturers (OEMs) devote most of their sales and marketing resources toward selling new units and discovering untapped markets. This is logical, since the majority of their revenues generally come from new equipment sales. However, it’s a well-known fact that service and parts sales for capital equipment (that is, commercial and industrial machinery with…

Manufacturing technology is leading to digital transformation

What We Talk About When We Talk About Digital Transformation

What’s behind the currently popular technology buzzwords, “digital transformation” and “digitization”? You’ll find these terms displayed on many technology-oriented B2B websites, from consulting firms to software vendors. Sometimes it’s hard to figure out what these companies are offering, or what tangible benefits you’re going to receive after your “transformation”! At Digabit, we want to do…

digitize to win, improve customer support, operations and online sales

Digitize to Win: How Technology Can Give Manufacturers a Competitive Edge

The manufacturing industry is going through a revolution, and companies that don’t modernize their business practices are going to be left behind. It’s been several decades since manufacturing companies began adopting software and tools to make internal processes more efficient: CAD for engineers, desktop publishing and graphics programs for writers and designers, and accounting software…

OEM equipment dealer excavators

Innovate to Improve OEM-Dealer Relations, Not Disrupt Them!

The OEM-Dealer Distribution Model Over 20 years ago, the Harvard Business Review published a commentary by the CEO of Caterpillar, website Donald Fites. The article is titled, “Make Your Dealers Your Partners,” and it discusses foreign competition, the importance of after-sale service, and the huge role that Caterpillar’s dealers play in maintaining Cat’s market leader…

Should You Update Parts Catalog Content? Do the Math!

With over 20,000 registered users, Digabit’s Documoto platform has generated enough data for us to estimate the return on investment (ROI) for various scenarios at manufacturing companies. Here is one common dilemma: While it’s a given to create electronic parts catalogs for new and current models, some of our customers have decades’ worth of older…

The 3 Deadly Sins of Online OEM Part Sales

How do manufacturers of heavy equipment and machinery typically sell parts for repairs and ongoing maintenance? Most would not be very successful running print ads like the one from the Pullford Co. at the top of this post. However, some companies still employ similar tactics to sell to online prospects. In this era of transition…

How to Avoid 3 Tempting Pitfalls of Structured Data

NOTE: This article was originally published in the Center for Information-Development Management’s (CIDM) Best Practices newsletter in October 2016. The article was contributed by Richard Ackerman, Digabit’s Senior Director of Technical Sales. The technical publishing world has increasingly gravitated toward structured data concepts and tools over the past decade. From XML to DITA to component…

The Future of Service Depends on Digital

Digabit’s CEO recently shared with the company a market research report from Cisco, The Digital Manufacturer: Resolving the Service Dilemma. The central theme of the report is that manufacturers have traditionally been focused on products as their core business, but that to maintain or achieve growth these firms must transition to place more emphasis on…