Sell more parts with an online digital parts catalog

4 Steps to Turn Your Parts Catalog into an Irresistible Sales & Marketing Tool

Original equipment manufacturers (OEMs) devote most of their sales and marketing resources toward selling new units and discovering untapped markets. This is logical, since the majority of their revenues generally come from new equipment sales. However, it’s a well-known fact that service and parts sales for capital equipment (that is, commercial and industrial machinery with…

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Podcast: The eCommerce Opportunity

In March of 2016 Alan Sage was the featured guest on top marketing consultant Bruce McDuffee’s weekly podcast show, Manufacturing Marketing Matters. As always, Bruce asks insightful questions and provides his own expert perspective. And Alan shares his predictions on the future of online and aftermarket sales for manufacturers who traditionally relied on dealer/distributor networks…

Digabit Web Services

What Are Web Services and APIs, and Why Do I Care?

Web services and APIs are important concepts in cloud computing. They enable information exchange between different software systems, which is necessary to accomplish the integration of customer ERPs, EAMs and other enterprise applications with Digabit’s Documoto software. One of the main benefits of integration is to provide real-time updates and synchronize data between the Documoto…

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Improve eCommerce Workflow with Documoto APIs

Digabit recently developed and released several eCommerce APIs to empower Documoto users to lead their own integration efforts. In order to achieve the greatest efficiency gains in business processes related to aftermarket sales, data stored in Documoto’s database must be accessible to other enterprise systems like ERP, CRM, custom-built eCommerce systems, and the like. Digabit’s…