Digitize to Win: 3 Strategies for Manufacturers

Technology is changing the world, and it’s also changing manufacturing Incorporating digital best practices, such as working from relational databases, providing real-time information to employees and customers and improving the customer experience through online sales is what will separate the manufacturing winners from the losers over the next decade. What’s Changed in Manufacturing The internet…

Your customer's web experience is increasingly viewed as a representation of a manufacturer's brand.

Manufacturers: Your Web Experience IS Your Brand

A leading customer experience consultant from the UK, Gerry McGovern, recently published an article titled, Your Digital Interface Is Your Brand. While Mr. McGovern typically focuses on more service-oriented institutions and businesses, the message is a definite reality for manufacturers. Think about how the average customer interacts with a manufacturing company. Whether that customer is…

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10 Myths About Winning in the Aftermarket

Aftermarket sales are an afterthought for many manufacturers, which is part of the reason that independent third-party suppliers have captured most of the market. Many companies are content letting these independent suppliers take care of their customer’s needs. There are a lot of common concerns about what it will entail to have a successful part…

The Top 3 Business Trends for Manufacturers in 2017

The new year is fast approaching, which means it’s the perfect time to look ahead and start gearing up for 2017. We’re predicting that next year will continue to bring fundamental shifts to manufacturing business operations, thanks to technology. Here are the top three business trends manufacturers should address to improve profits, drive customer retention…

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Podcast: The eCommerce Opportunity

In March of 2016 Alan Sage was the featured guest on top marketing consultant Bruce McDuffee’s weekly podcast show, Manufacturing Marketing Matters. As always, Bruce asks insightful questions and provides his own expert perspective. And Alan shares his predictions on the future of online and aftermarket sales for manufacturers who traditionally relied on dealer/distributor networks…

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An Equipment Owner’s Perspective on Spare Parts

One of Digabit’s clients is Schramm, Inc., a 115-year-old manufacturer of drilling equipment supplying the global mining, energy and water industries. Schramm builds custom rigs tailored to buyers’ specifications, which means that maintenance and repair of these unique machines requires complex coordination of the right people, with the right parts, at the right time. Complicating…

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5 Reasons to Use OEM Parts — And 3 Reasons Not To!

If you work in an industry that relies on commercial vehicles, heavy equipment like drilling rigs, or other complex pieces of capital equipment, one of your biggest concerns is maximizing your machines’ uptime and minimizing your total cost of ownership (TCO). Given those two complementary objectives, what do you do when it’s time for repairs…