Equipment Manufacturing: Meet Your Customers Expectations

It’s no secret. Today, equipment manufacturers recognize the importance of developing cutting-edge machines that meet customers’ expectations. With that in mind, they haven’t always had the ability to maximize their relationships with those who use the actual machinery they produce. THE OEM DILEMMA EXPLAINED Why? Sometimes there isn’t a direct relationship with the customer. Especially…

8 Ways To Build Customer Loyalty

Equipment Manufacturers: 8 Ways To Build Customer Loyalty

You may have heard the saying that “80% of your sales come from 20% of your customers.” An active aftermarket program can help boost your sales as well as establish a loyal customer base. Given that third-party vendors are becoming more price competitive, many equipment manufacturers struggle to retain customers after the warranty expires. This…