Digitize to Win: 3 Strategies for Manufacturers

Technology is changing the world, and it’s also changing manufacturing Incorporating digital best practices, such as working from relational databases, providing real-time information to employees and customers and improving the customer experience through online sales is what will separate the manufacturing winners from the losers over the next decade. What’s Changed in Manufacturing The internet…

The Top 3 Business Trends for Manufacturers in 2017

The new year is fast approaching, which means it’s the perfect time to look ahead and start gearing up for 2017. We’re predicting that next year will continue to bring fundamental shifts to manufacturing business operations, thanks to technology. Here are the top three business trends manufacturers should address to improve profits, drive customer retention…

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Podcast: The eCommerce Opportunity

In March of 2016 Alan Sage was the featured guest on top marketing consultant Bruce McDuffee’s weekly podcast show, Manufacturing Marketing Matters. As always, Bruce asks insightful questions and provides his own expert perspective. And Alan shares his predictions on the future of online and aftermarket sales for manufacturers who traditionally relied on dealer/distributor networks…

Documoto eCommerce for manufacturers

5 Ways Documoto Beats Retail for Online Sales

Digabit’s customers make heavy equipment and complex machinery, and the Documoto SaaS helps them get product information online in the form of parts catalogs and other technical support documentation. After identifying the parts they need, dealers and other end users can order parts directly from the OEM using Documoto’s integrated shopping cart. Why should manufacturing…

Image of a drill - the secret behind customer-centric service approach

The Secret to Helping Customers with After Sales Service

In an effort to increase customer satisfaction, differentiate from the competition, and achieve higher margins, the vast majority of OEMs have integrated some level of after sales service into their business model. For the most part, these forays into the service business go no further than spare parts supply for faster dealer repairs. While spare…