In January of 2017, research firm Gartner announced that the term “enterprise content management” (ECM) is headed for an early retirement. The new market category to describe how large businesses capture, store and distribute information will now be called, at least by Gartner, “content services.”
Sorry, that doesn’t mean Sharepoint is being decommissioned as of 2017! However, it does signal a shift in high-level business thinking that reflects the realities and experiences of information workers over the past 20 years.
What Gartner is saying in its report isn’t that enterprise content is going away, or that we’re not going to manage it any longer. But that enterprise-class, complicated platforms intended to capture all a large company’s various types of content are evolving and being replaced with a new class of solutions.
Part of the problem is the complexity required of systems that are intended to manage all types of content for all types of workers. This complexity, along with a lack of user training, leads to reduced adoption and ineffectiveness.
One of the goals of the traditional ECM is to eliminate the negative consequences of information silos. Silos occur when two or more business units within one company both create, use and/or maintain different versions of the same information.
However, providing access to a platform where all users could view the same documents did not magically solve the silo problem. That’s because the real problems of managing content originate from cultural and business process challenges.
So, if ECM is dead, what exactly is different about “content services”?
According to a report from the Association for Information and Image Management (AIIM), The Next Wave: Moving from ECM to Intelligent Information Management, in the future we’ll be managing information with distributed applications whose functionality is more closely aligned to a particular business use case.
With modern cloud and SaaS applications, integrations can make it much easier to share data using APIs, web services and application endpoints. So, even if every department uses its own hand-picked application to manage critical data, that data can be shared and re-used within software systems used by other departments. Application silos are okay, but no information silos allowed when optimizing business processes!
So, instead of trying to accommodate every user need or force organizations to commit significant resources on customization, business users are moving toward applications that excel in one major functional area. This modular approach fits with the agile mentality in place at many modern technology firms, as it enables faster implementation, easier adoption and less customization on the path to providing value.